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Podcast PR - How authors can nail those podcast interviews

October 14 2024

10 top tips to make podcasts an invaluable part of your book PR campaign.

Here at The Book Publicist we understand podcasts are an important part of any book PR campaign. Whether it is to promote your book or just share your expertise with a new audience, podcasts can provide an opportunity to go into more depth and make a real connection with the listener.

Nailing a podcast interview isn’t always easy though, so to help our authors get it right, we have put together our top 10 tips for podcast preparation:

  1. Know Your Audience: Research your podcast. Who are the listeners? Tailor your message to resonate with them. It’s all about connection.
  2. Craft Your Elevator Pitch: Nail that succinct description of your book and write it down before your interview. You want to grab attention in just a few sentences—think of it as your book's hook.
  3. Share Personal Stories: People love anecdotes, and people buy from people! Weave in personal experiences related to your book's themes. It makes your message relatable and memorable.
  4. Engage with Energy: Your enthusiasm is contagious! Use a lively tone and inflection to keep the conversation dynamic. Remember, you're not just talking; you’re entertaining.
  5. Prepare Key Points: Jot down the main ideas you want to convey, but keep it loose. You want to sound natural, not rehearsed. Think of it as a friendly chat rather than a lecture.
  6. Embrace the Q&A: Be ready for questions—both expected and unexpected. It’s a conversation, not an interrogation. Think of each question as a chance to share more.
  7. Include Actionable Takeaways: Give listeners something to chew on! What can they do today based on what they learn from your book? Actionable tips are gold.
  8. Promote, Don’t Oversell: Share your book and its benefits, but don’t turn the interview into a sales pitch. Authentic enthusiasm will draw listeners in more than hard-selling ever could.
  9. Follow the Flow: If the host goes off on a tangent, roll with it! Sometimes the best conversations happen when you allow the discussion to flow naturally.
  10. Finish with a Bang: End on a high note! Summarize your key message or offer an inspiring thought. Leave listeners buzzing and eager to learn more.

And finally, this may be the simplest tip of all, but remember to smile and enjoy it. Good luck!

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The Book Publicist
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