Taming the Machine: Ethically Harness the Power of AI
The Book Publicist team were delighted to be appointed by Kogan Page to work with celebrated AI expert and ethicist Nell Watson on the book launch PR for Taming the Machine: Ethically Harness the Power of AI. As specialists in publicity for technology and business books we reach out to our extensive network of contacts to secure high-profile national and international media coverage.
Our Approach
We worked closely with Nell and her publisher to develop a tailored PR strategy and create a creative PR Campaign that would resonate with the media. Working with Nell and the book's fantastic content we crafted engaging pitches to attract the attention of the media to secure coverage.
Media Highlights
Our pitching and media outreach resulted in a wide range of media coverage during this book PR campaign, including comments in the coveted business outlets such as Forbes and Financial Times on the ethics of AI, as features and book extracts placed with international business platform Fast Company on the use of AI in the workplace.
Other journalists in the business and HR press leapt on the opportunity to speak to Nell and gain her expertise in AI including Big Think, HRD Connect, CEO Insight, Arabian Business and Maddyness, while she was also share her insights into the future of tech with the nationals and lifestyle press including the Daily Mail, Metro and Stylist.
Results
Our PR campaign resulted in excellent media coverage across the national media and multiple platforms, further solidifying Nell’s reputation as an authority in the technology and ethics space. Our expertise in crafting targeted pitches, building relationships with media contacts, and creating engaging content helped to drive sales and further cement her position as a thought leader in this space.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximize exposure for their book. If you're looking for a trusted partner to help, get your non-fiction book noticed, we would be delighted to work with you. Contact us today to learn more about our services and how we can help you achieve your goals.