David Ross

World-leading VUCA strategist and peacemaker

Introducing David Ross - international VUCA strategist, organisational peacemaker and founder of Phoenix Strategic Management

David Ross is best known as an international strategist and peacemaker, helping leaders, organisations and communities successfully deal with their most complex – and often, controversial – issues. He not only coaches leaders on how to successfully navigate shocks and crises, but also leads the difficult conversations with staff, local communities and those on the margins of society about our biggest challenges, ensuring all stakeholders have a chance to be heard and giving him a unique insight into the true impact of leadership.

David is Founder of Phoenix Strategic Management. Over the last 30 years he has influenced and enabled numerous client organisations to transform and transcend the management of the complex social and environmental issues most organisations are struggling with around the globe. He works with organisations and those affected to confront the old ways, creating innovative and measurable breakthroughs. Having worked on an array of contentious and heated social, environmental and economic issues including the performance of government departments, the societal impacts of pollution, access to freshwater, energy and mining, crime, drought management, waste management, economic development and the sustainability of communities and regions, he is able to straddle all situations from the C-suite through to the poorest of communities.

Confronting The Storm

David is also author of Confronting the Storm: Regenerating Leadership and Hope in the Age of Uncertainty which draws upon David’s vast experience working across government policy, corporate strategy and community sustainability to shine a light on how conventional leadership wisdom is causing so many well-intentioned strategies to fall short. He then gathers fascinating exclusive insights from leaders across the globe (including a former Prime Minister, a former Foreign Secretary and one of Fortune magazine’s ‘50 Greatest Leaders’) who are successfully Confronting the Storm to outline the key traits and skills leaders today really need to succeed.

Confronting the Storm is an eye-opening book that will challenge the thinking of leaders and aspiring leaders alike, whether they are in business, politics, the public sector, sustainability or any other field.


About The Business

David is Founder of Phoenix Strategic Management. Over the last 30 years he has influenced and enabled numerous client organisations to transform and transcend the management of the complex social and environmental issues most organisations are struggling with around the globe. He works with organisations and those affected to confront the old ways, creating innovative and measurable breakthroughs. Having worked on an array of contentious and heated social, environmental and economic issues including the performance of government departments, the societal impacts of pollution, access to freshwater, energy and mining, crime, drought management, waste management, economic development and the sustainability of communities and regions, he is able to straddle all situations from the C-suite through to the poorest of communities.

For further information, an interview, comment, a review copy, or an article from David, please contact: Durga Bradley e: durga@thebookpublicist.co.uk T: 01497 288018

At A Glance


  • Leading VUCA strategist and corporate peacemaker, David works with organizations to prepare them for ever-increasing global shocks or when crisis strikes and leaders face angry torch-wielding mobs
  • Expert in navigating uncertain, complex and controversial issues, engaging with employees, customers, communities and other stakeholders to achieve positive outcomes
  • Author of new book Confronting the Storm: Regenerating Leadership and Hope in the Age of Uncertainty
  • Founder of Phoenix Strategic Management which helps organisations tame complex and volatile environments, while protecting their brand and performance
  • Coaches leaders in executive, strategic, reputational and regenerative intelligence

Ready To Speak To The Media


  • David is available to talk to the media to provide expert comment, by-lined articles and interviews around topics including:
  • Pushing leadersh#t up hill: What we need from leaders in the 21st Century
  • How to lead when faced with angry mobs at your door
  • Listening leaders: How to ensure even under-represented voices get heard
  • The future of marketing: The key skills for marketers when consumerism becomes the enemy
  • Our Environment: The Crisis That Doesn’t Stop at HQ’s Front Door
  • Why BAU is BS: why behaviours that have led to success in the past are now an obstacle
  • Sharing is Caring (the leadership necessary for the age of uncertainty)
  • From Outrage to Integrity: how companies can recover from reputational crisis
  • Tips for rebuilding employee trust after brand crisis
  • Confronting the Brewing Storm: leading in a disrupted world
  • Resisting Glorious Pasts: How to avoid a BREXIT or MAGA moment and improve decision making
  • How to become better at problem solving in the 21st Century

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