Laura Ashley-Timms

Expert on management performance, unlocking human potential and increasing engagement and productivity

Introducing Laura Ashley-Timms – Thought Leader, Author, and co-creator of the multi-award-winning Certified STAR® Manager programme

Laura is the COO at Notion. She is an expert and thought leader on how to leverage Operational Coaching® behaviours across organizations to drive commercial results and improve productivity and engagement levels.

Laura learned about the power of coaching from her early childhood career in international sports and began coaching others by the time she entered Oriel College, Oxford (as one of the first females to that college). She gained not only an MA (Oxon) but also an Extraordinary Full Blue.

With over thirty years of international business experience, living and working in the USA, Europe and Asia, Laura has a strong focus on pragmatism and results. She is the architect of many of Notion’s client programmes and is responsible for the outstanding quality of engagements. She has been recognised as one of the UK’s top executive coaches and as one of 40 Outstanding Global Women.

Operational Coaching® is the future of effective and rehumanised management

The STAR® model is a simple 4-step management framework that helps leaders to adopt coaching-related behaviours to stop firefighting and start asking more powerful questions.

The UK government commissioned a large-scale study to assess the impact of STAR® and the subsequent research trial was designed and independently evaluated by London School of Economics. The study measured the impact of leaders and managers from 62 organisations across 14 sectors learning to apply the STAR® model in their day-to-day interactions over a period of 6 months.

The outcomes were remarkable, with those who followed the programme spending 70% more time using an enquiry-led, Operational Coaching® style of management leading to higher levels of organisational recruitment, improved staff retention and increased skill levels across 9 management competencies including communication skills and handling challenging conversations.

Laura is the co-author of best-selling book The Answer Is A Question: The Missing Superpower that Changes Everything and Will Transform Your Impact as a Manager and Leader, which was shortlisted for the Business Book Award 2023.

Author of The Answer is a Question: The Easy Way to Transform Your Impact as a Leader

Ground-breaking new book, The Answer Is A Question, reveals how managers all over the world can ditch the command-and-control leadership model and adopt an enquiry-led approach that cultivates a new wave of engaged, problem-solving employees – and it starts with how we use questions in a more purposeful way.

For further information, an interview, comment or article from Laura, please contact:
Alice Rowe
Alice.rowe@thebookpublicist.co.uk
+44 (0)1497 288 018

At A Glance


  • Co-author of bestselling book The Answer is a Question: The Missing Superpower that Changes Everything and Will Transform Your Impact as a Manager and Leader
  • The co-creator of the STAR® model and the multi-award-winning STAR® Manager development programme – the first programme in the world to certify management and leadership competence and embed an Operational Coaching® style of management
  • The co-founder and COO of performance improvement consultancy Notion – awarded Personnel Today magazine’s Learning & Development Supplier of the Year award in 2021
  • Programme Director to FTSE and Fortune 500 companies - including Mitchells & Butlers, Sainsbury’s, NBC Universal on embedding coaching cultures and upskilling people managers
  • Co-author of published academic research paper that proves adopting Operational Coaching® increases skill levels across 9 management competencies including communication skills and handling challenging conversations, drives productivity and improves retention within 6-months. Research funded by the UK Government (BEIS) and evaluated by London School of Economics and Political Sciences (LSE)
  • Award winning Executive Coach and one of 40 Outstanding Global Women with Senior Leadership experience working within the UK, Asia and the USA

Ready To Speak To The Media


  • Laura has been widely published and quoted in a variety of publications including Forbes, HBR, The Times and Fast Company. She is available for expert comment and interview on the following themes:
  • Generating a measurable ROI from management development
  • Addressing poor employee engagement and productivity levels
  • Creating a coaching culture
  • Tackling stress and overwhelm in the workplace
  • Increasing organisational resilience
  • Is the GROW model groaning? Why businesses need a new approach to management coaching to drive culture change
  • Why our accidental managers are holding back productivity
  • How leaders can tap into the huge reserves of talent that most people don’t bring to work
  • 3 key skills managers need to tackle stress and overwhelm in their teams
  • How to identify coachable moments with your employees
  • Why Managers need to be working themselves out of their current role
  • Future-proof leadership: How to set yourself up to thrive in the world of AI
  • How to develop your compassionate communication with staff

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