As we wrap up September at The Book Publicist we are celebrating what has been a great month for our clients and authors with thought leader PR and book publicity.
TV has been a big theme and has given us a real PR buzz as there’s nothing quite like securing a high profile media opportunity on the telly!
Continuing with her huge launch success in August, Dr Lucy Ryan was on the Sky News breakfast sofa talking about working women and her brilliant book Revolting Women: Why Midlife Women are Walking Out (Practical Inspiration Publishing). Back on the box was Business Book of the Year 2023 winner Nicholas Janni (Leader as Healer, LID Publishing) who had a fantastic interview on BBC News International talking about compassionate leadership. Cyber-psychologist Dr Elaine Kasket has been a very popular media expert and was invited onto BBC News TV to get viewers thinking about the morality of the digital afterlife. It has been a busy campaign for Elaine and her book Reboot: Reclaiming Your Life in a Tech-Obsessed World (Elliot & Thompson) has had lots of interest from the media including a fantastic feature on BBC Radio 4’s Woman’s Hour talking about ‘Sharenting’ and how it affected the relationship with her young daughter.
With a review in the Financial Times, a feature in inews, comment in Stylist and review in Management Today for Dr Lucy, a feature in the New Scientist for Dr Elaine followed by the Belfast Telegraph it’s been a busy time.
Another inspirational doctor, Dr Liz O’Riordan (Under the Knife: Life Lessons from the Operating Theatre, Unbound) published a feature in Prima and HuffPost and coach Becky Hall (The Art of Enough, Practical Inspiration Publishing) talked about self-care in Stylist and empathy expert Mimi Nicklin (The MiMi You You Show) in the Independent, Stylist, Women’s Health and Grazia.
Other highlights include ADHD Expert Leanne Maskell (ADHD: An A-Z) publishing a fantastically insightful article in HuffPost about managing neurodiversity at work and Think Faster Talk Smarter (Pan Macmillan) author Matt Abrahams shared his smart communication techniques in iPaper, Prima, Indian Management and Reader’s Digest.
We always count ourselves very fortunate to work with great authors and experts and not only have learnt so much from them but feel privileged to help them share their wisdom with the press and world. Nothing is truer than when we work with business, leadership and HR experts and this month our clients have had some great opportunities in global publications such as Fast Company, Forbes, Inc, Fortune, FT.com, Harvard Business Review and Indian Management – reaching the world’s most senior leaders.
Patrice Gordon’s work and her book Reverse Mentoring: Removing Barriers and Building Belonging in the Workplace (Little, Brown) has been a popular topic with the press and it has been great to see her in Stylist, People Management and articles, an interview on BBC Business Live and comments secured in Forbes and Indian Management.
We’ve loved working with Sally Percy on the PR for her fascinating book 21st Century Leaders (Kogan Page). The media are enjoying it too and it’s been great to see initial coverage in Management Today, Indian Management, Association of MBAs, People Management and the LinkedIn Book Club.
Darren Ashby and Atif Sheikh from Business Four Zero have had some great coverage for their thought leadership and book Every Team Actually Doing Business Better in Forbes, FMCG CEO, Harvard Business Review, Indian Management and Maddyness among others and The Answer is a Question (TSO) expert authors Dominic and Laura Ashley Timms have had some great opportunities with coverage in Strategic HR Review and CEO Today, Raconteur and HR Director + many more.
September has literally whizzed by but it’s been fun and we’re looking forward to October and what it will bring with some exciting TV bookings in the pipeline and some incredible new clients joining.
Don’t forget...
If you are a publisher or author with an amazing new book out coming out or you are an expert who would like to be in the media sharing their ideas on awareness days such as Stress Awareness Day in November or have ideas on how to make sure 2024 is the year you reach your goals then get in touch, there are LOADS of amazing awareness days each month just waiting for you. If you have something to say, a business or book to promote then get in touch and see how we can help.