Our new campaign for Breakthrough Babies has kicked off – with three national double page spreads and a national radio interview. Breakthrough Babies is a fascinating first-hand account by Professor Simon Fishel, a world-leading IVF scientist. Simon pioneered the microinjection of sperm into eggs and founded CARE – the UK’s largest fertility provider. On Saturday morning, Simon was interviewed on BBC Radio 4’s Today Programme on Saturday morning, talking about his new work delaying the menopause. Simon had a double-page spread interview in the Telegraph on Saturday and a book serialisation of extracts in the Daily Mail. Breakthrough Babies is published on 14^th March. We are very pleased to be working with Simon Fishel and the team at Practical Inspiration to publicise this brilliant new book. For PR opportunities, get in touch with Natalie Connors at natalie.connors@thebookpublicist.co.uk