It’s been a hot month for media coverage at The Book Publicist this August with not one but two authors and experts making it into the much-coveted The Sunday Times!
As soon as we saw Dr Lucy Ryan’s new book Revolting Women (Practical Inspirations Publishing) we just knew it would be a hit with the media and after only a week of pitching, as well as confirming The Sunday Times there was a media fervour with the phone ringing off the hook for more interviews!
It seems 42 is the answer to everything when it comes to publicity as journalists and fans of the legendary author got excited about 42: The Wildly Improbable Ideas of Douglas Adams a new book published by Unbound and edited by Kevin Jon Davies! From The Sunday Times, The Observer, Daily Mirror, SFX plus heaps of radio, it was a greta thrill to see the book hit The Sunday Times bestseller list too! It has been and continues to be a fun PR campaign to work on!
There has been a huge spread of thought leader and book PR across the National and Global business media and many of our authors have been thrilled to see their books in the LinkedIn Book Club including Becky Hall with The Art of Enough (Practical Inspirations Publishing) and Sally Percy who is sharing her brilliant new book 21st Century Business Icons (Kogan Page) and Petra Velzeboer, Nicholas Janni, Sara Hope, Emily Cosgrove have all shared their favourite summer reads. A great publicity spot!
As always every day is a school day at TBP when we are working with some of the greatest minds and thought leaders in business. It’s been fascinating to learn more about right brained thinking with Yda Bouvier and her fascinating book Leading with the Right Brain and the media loved the topic too with lots more coverage again this month in Stylist, Business Leader, People Management to name a few!
Dr Elaine Kasket, Reboot: Reclaiming Your Life in a Tech-Obsessed World (Elliott & Thompson) has been in the teaching seat too sharing her wisdom and experience on how to reclaim your life in a tech obsessed world. Her article in The Guardian about sharing her child’s photo online went down a storm and is very timely as those obligatory back to school photos will start appearing in the next week. Elaine has been a very popular media expert with requests for comments in the Independent, Fast Company, New Statesman, Belfast Telegraph and absolutely heaps of broadcast!
Other book publicity highlights include lots of publicity in the business and HR press with experts from the Corporate Research Forum appearing in Personnel Today talking HR fads and how much progress have we made in evidence-based HR in HR Magazine.
We’ve also been wrapping up a brilliant campaign with Stuart McLachlan and Dean Sanders who hired us to work on the publicity for their brilliant book The Adventure of Sustainable Performance – all about ESG and leadership in disruptive times. It was a busy campaign with journalists keen to hear about their expertise in this area and coverage across a broad range of business and sustainability titles, highlights including features and interviews on BBC World News, Forbes, Entrepreneur, Reuters, The European, LinkedIn, Chartered Management Institute and Sustainable Future News.
It’s time to say goodbye to the summer months for another year as we head into September, one of the busiest times of year for the media, business thought leaders, publishers, authors and experts. It's our favourite month as we love the buzz. We have our new pens, a stack of fresh new post-its and a whole host of brilliant new clients to work with. Hold on to your hats!
Don’t forget...
If you are a publisher or author with an amazing new book out in October, November (or beyond!), or an expert who would like to be in the media sharing their ideas on awareness days such as World Mental Health Day in October or have ideas on how to make sure 2024 is the year you reach your goals then get in touch, there are LOADS of amazing awareness days each month just waiting for you. If you have something to say, a business or book to promote then get in touch and see how we can help.