Political unrest, economic instability, rapidly developing technologies and the climate crisis are just some of the unprecedented challenges the world is facing today. Businesses across all sectors face pressures to change, innovate and adapt quickly – and do more with less – yet we all know 70% of all change initiatives fail, so why is nothing actually changing? Why are businesses not only wasting budget, but also missing opportunities to make a positive impact on society.
So, what is the secret behind the few change initiatives that do successfully build and harness a ‘whatever it takes’ culture in a company, and actually do business better?
New book, Every Team Actually Doing Business Better, reveals the inside stories of how organisations around the world have succeeded (and failed) in using purpose to actually make a meaningful difference. Authors Atif Sheikh and Darren Ashby are co-founders of leading purpose, culture and change consultancy, businessfourzero, and have seen and shared the frustrations over the pace and nature of change in businesses. They created a step-by-step guide by drawing upon exclusive real-life case studies of how organisations including Tesco, EA, TSB, IHG and Aviva were able to actually unlock a new level of commercial performance whilst simultaneously delivering massive positive societal impact.
At a time when trust in leaders and big corporations is low, the book provides a blueprint for building human-centred, purpose-driven businesses. It demonstrates how the values of each individual can be harnessed to create organisations where every single team is ready, willing and able to run through any wall to deliver your purpose and strategy.
A business on a mission is a truly remarkable thing, and the commercial and societal gains can be enormous – so why do so few companies get anywhere near that level?
The golden thread between Strategy, Culture and Purpose
From writing the perfect purpose statement to creating a strategy that puts your purpose to action, strengthening your team’s mission-focus to nurturing their collective agency, this book is packed with practical tips, tools and exercises to achieve impactful and sustainable change for success.
Every Team Actually Doing Business Better is a book for C-level leaders who want their businesses to change faster than the world around them. It is an invaluable guide for CEOs, CPOs, entrepreneurs, HR and L&D leaders alike to align their strategy, culture and purpose to create faster, deeper and lasting transformation.
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