From Marginal to Mainstream shows why businesses, marketers and product development teams need to break through mainstream inhibition and turn their attention to behaviours and ways of life that are currently on the fringes of society. It explores marginal behaviours that might initially feel unpromising or even weird, and argues a compelling case why they shouldn’t be underestimated.

Author, Helen Edwards, is a London Business School adjunct professor with more than 25 years’ experience working with top brands. In From Marginal to Mainstream she combines the wit and verve of her award-winning columns with her practical knowledge to confront, evaluate and embrace the strangeness of behaviours, ideas and ways of life at the fringes.

Dice Men is more than just the rollercoaster early years story of an iconic games company, it's the personal story of two men who turned their hobby into a multi-national business and changed the world of tabletop gaming forever. Games Workshop has grown from its humble beginnings to become a global company listed on the London Stock Exchange, a FTSE 250 company with a present market capitalisation of more than £2 billion.

Powered by your personal data, social media has transformed our way of life, from how we get information, meet people and create increasingly siloed communities. This has had a profound impact on democratic society. Our shared reality – the way we collectively understand the world – has rapidly been replaced by conflicting micro-realities that are often fueled by conspiracy theories, lies and “fake news.” This has been driven by a business model that supposedly gives us everything for free. All we have to do is give up our personal data and privacy. If you aren’t paying for the product, then you are the product.

The Little Black Book of Social Media demystifies these seemingly complex topics to help readers understand how our very way of life is under threat and what you can do about it before it’s too late.

Sales needs a rebrand in the creative industry. Creatives tend to shy away from sales, seeing it as a ‘dirty word’ that dilutes their integrity – but the art of selling is fundamental for any founder or leader to successfully scale their business.

Packed with expert advice, practical tips and step-by-step sales methods Selling Creativity is the ultimate guide not only for creatives, but for startups, SMEs and CEOs in any industry to master the art of sales. From creating a winning sales strategy to finding, engaging and winning clients, this book takes readers through every step of the sales journey towards business success.

Author Rob King has distilled his 25 years’ helping big brands, business leaders and FTSE 500 CEOs drive revenues and business growth into this pragmatic, accessible handbook to the sales process.

He debunks the stigma surrounding sales and provides tried-and-tested techniques to develop your sales superpower – from finding your brand voice to generating leads, acing negotiation to handling rejection and keeping your sales engine running.

Softening the Edge is an insightful new book from millennial leader Mimi Nicklin that takes a long hard look at the impact on our lives of the worsening “empathy deficit”. Empathy levels have fallen by a staggering 40% in ten years – according to a longitudinal study by the University of Michigan, so this book is part business tool, part corporate culture guide and part social eye opener.