
The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business
Chris Griffiths
Publisher: Kogan Page ISBN: 978-1398607064 Released: 03.09.2022Book PRPublisher PRThought Leader PRAuthor InterviewsReviews
The Creative Thinking Handbook is a highly actionable guide to rediscovering creativity and developing innovative ideas in business. With the World Economic Forum listing creativity as one of the top five skills now needed in the workplace in 2025 - it’s never been so important to maximise creative potential.
The book breaks down traditional business creativity assumptions – that quickfire group brainstorming sessions are the most productive – and takes readers back to the basics of creativity, by helping professionals understand their minds by setting them up with an ‘ideation toolkit’, which gives them the skills they need to create great ideas.
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