The Book Publicist team were delighted to work with Sally Percy to promote her book, 21st Century Business Icons: The Leaders Who Are Changing our World for publisher, Kogan Page. As experts in leadership and business books we leveraged our extensive network and expertise to secure a wide range of media coverage for Sally’s book to support the publisher’s marketing campaign.
Our Approach
We worked closely with Sally to develop a bespoke PR strategy that showcased the unique selling points of her book and highlighted the interesting stories in it that would appeal to a broad audience. We identified key media opportunities that would resonate with her target market and crafted compelling pitches to secure effective coverage over the 8-week campaign.
Media Highlights
Our efforts resulted in a wide range of media coverage during this book PR campaign, including comprehensive articles in top business and HR publications such as Management Today (50K monthly visitors) and People Management the official publication of the Chartered Institute of Personnel and Development (300K monthly visitors).
Sally was a popular guest on top Irish business news programme Down to Business with Bobby Kerr reaching over 100K listeners on the show and through its podcast and reached an even further global audience after the book was selected for the LinkedIn Book Club – ‘Get Hired’ – reaching a wide and targeted audience of business professionals.
Results
Our PR campaign resulted in quality media coverage across multiple platforms building on Sally’s credentials as a top journalist in the business space. Our expertise in crafting targeted pitches, building relationships with media contacts, and creating engaging content helped to drive sales and raise the visibility of the book.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximise exposure for their book. If you're looking for a trusted partner to help, get your non-fiction book noticed, we would be delighted to work with you. Contact us today to learn more about our services and how we can help you achieve your goals.
