We were very pleased to welcome back inspirational business author John Mullins for a PR campaign to support the launch of his new book Break The Rules: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change The World (Wiley). We have worked on a number of John's books previously and it has always been a pleasure to share his ideas and thought leadership with the media as he is a sought after expert with fantastic credentials - an MBA from Stanford, a Ph.D and he is an Associate Professor at the London Business School.
The media loved Break the Rules and there was some fantastic coverage in the business press with 30+ pieces including the Financial Times, Management Today and Forbes. A brilliant high profile campaign!
Break The Rules: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change The World
by John Mullins
Written by London Business School Professor, Dr. John Mullins, Break the Rules! The 6 Counter Conventional Mindsets of Entrepreneurs reveals how being more entrepreneurial in your daily life can make the impossible, possible. Told through nineteen iconic case studies of entrepreneurs and their remarkable companies, including charting the origins of LinkedIn Learning, Nespresso, and Amazon’s Kindle, this book brings to life the six mindsets that enable entrepreneurs to change the world. Even better, it lays out the lessons we can all learn about breaking the rules to achieve our entrepreneurial dreams, whether in a start-up or deep inside an established company.
With the success stories and cautionary tales of world-class entrepreneurs, Break the Rules! shows how anyone – in organisations of all sizes based across the world – can put these mindsets into practice to get ahead in your career development. Whether you’re an aspiring entrepreneur, an entrepreneur aiming to scale up, or someone wanting to become more entrepreneurial to climb the corporate ladder, Break the Rules! offers pragmatic advice that will equip you with the counter-conventional mindsets that challenge assumptions, overcome obstacles, and inspire you to change the world.
