The Book Publicist team were delighted to work with Bernard Marr to promote his book, Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World (Wiley). As experts in business books we leveraged our extensive network and expertise to secure high-profile national media coverage.
Our Approach
We’ve had the privilege of working with Bernard for many years so it was fantastic to be able to share his new work on ‘Future Skills’ with the media. He is a popular and sought after expert and his ideas and comments on the future of work were very well received by editors and journalists. As soon as we had read his book, we identified key media opportunities that would resonate with her target market and crafted compelling pitches to secure coverage.
Media Highlights
Our PR efforts resulted in a wide range of global high profile media coverage right across nationals, business, HR press and consumer lifestyle including:
A high-profile appearance on global breakfast TV programme, BBC World Business Report.
As a thought leader and commentator for many national newspapers looking for comment on topics such as the future of tech including the Sunday Times, The Independent, Daily Mail, Metro and The Sun.
For business titles such as the Harvard Business Review, Fast Company, Headspring, Entrepreneur Middle East, Management Today and EDGE the Institute of Leadership & Management, Bernard’s knowledge and expertise was in demand from the business press with opportunities secured for him to be interviewed and to write articles on everything from AI to robots, to top tech trends.
The HR press loved his views on the future of work with media coverage in People Management, HR Grapevine, HRD Connect and the HR Director.
Results
Our PR campaign resulted in extensive media coverage across the international media and on multiple platforms, further solidifying Bernard’s reputation as a thought leader and speaker in the futurist, strategic business and technology space.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximize exposure for their book. If you're looking for a trusted partner to help, get your non-fiction book noticed, we would be delighted to work with you. Contact us today to learn more about our services and how we can help you achieve your goals.