The Book Publicist team were delighted to work with transformational coach and leadership development expert, Nicholas Janni to promote his debut book Leader as Healer – A New Paradigm for 21st Century Leadership (LID Publishing) for which he won the Business Book Award 2023. As experts in leadership and business book PR, we leveraged our extensive network and expertise to secure high-profile international broadcast coverage for Nicholas to share his wisdom and experience far and wide.
Our Approach
We worked closely with Nicholas to develop a bespoke PR strategy that showcased the unique selling points of his book and expertise and highlighted its relevance to a broad audience. We identified key media opportunities that would resonate with his target market and crafted compelling pitches to secure coverage.
Media Highlights
Our PR efforts resulted in a wide range of international media coverage including two appearances on high profile global breakfast TV programme, BBC World Business Report.
In his first interview Nicholas was interviewed about his book and the impact of winning the Business Book Award 2023 and the second time he was invited back to discuss the effects of toxic leadership.
We were also delighted to secure coverage for Nicholas in the highly sought after American business title, Inc. (12million visits a month) where he was commissioned to write an article advising leaders on how to learn emotional intelligence.
An extract from Leader as Healer was shared on the influential, LinkedIn Book Club’s Get Hired page, reaching a huge targeted global audience.
Indian Management magazine, renowned for its discerning reviews and book spotlight featured Nicholas’ book in the publication, circulated to 55K.
Results
Our PR campaign resulted in high quality media coverage across international media and multiple platforms, giving further credibility to Nicholas’s expertise as a speaker and leadership expert and increasing exposure for his book.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximize exposure for their book. If you're looking for a trusted partner to help, get your non-fiction book noticed, we would be delighted to work with you. Contact us today to learn more about our services and how we can help you achieve your goals.
