Reboot: Reclaiming Your Life in a Tech-Obsessed World
The Book Publicist team were delighted to work with psychologist Elaine Kasket to promote her book, Reboot: Reclaiming Your Life in a Tech-Obsessed World (Elliott & Thompson). As experts in working with authors of non-fiction books, we used the author’s expertise in psychology and technology to secure high-profile coverage in national print and broadcast media.
Our Approach
We collaborated with Elaine to create a tailored PR strategy designed to highlight the unique selling points of her book and showcase her expertise. Our approach focused on connecting with a mainstream lifestyle audience and crafting compelling pitches to resonate with Elaine's target market, securing valuable media coverage that elevated her brand and increased visibility.
Media Highlights
Our efforts resulted in a wide range of high-profile media coverage during this book PR campaign, including:
Elaine was interviewed on the global breakfast TV channel BBC World Business Report about AI in the workplace and 'dead labour' and also on BBC Radio 4’s Women’s Hour where she talked about ‘sharenting’ and social media – when parents share too much online!
We secured a featured in the Guardian in a series called 'A Moment That Changed Me' and a 2000 word extract from Reboot was used in the Daily Mail on the controversial topic of checking your partner's phone.
There was an interview in the New Statesman and Elaine wrote a comment piece for New Scientist about the ethics of sharing image of unborn babies.
She was interviewed on the Mariella Frostrup Show on Times Radio talking about her new book and also lots of BBC Radio stations, discussing everything from social media to the etiquette of sharing back to school photos.
Results
Our PR campaign resulted in extensive media coverage across national media and multiple platforms, further solidifying Elaine’s reputation as an authority in the digital tech space. Our expertise in crafting targeted pitches, building relationships with media contacts, and creating engaging content helped to cement her position as a thought leader and helped build her profile as a sought-after speaker.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximize exposure for their book. If you're looking for a trusted partner to help, get your non-fiction book noticed, we would be delighted to work with you. Contact us today to learn more about our services and how we can help you achieve your goals.