Case Studies > Business | Careers | Leadership | People, Culture and Management

Revolting Women: Why midlife women are walking out, and what to do about it

Dr Lucy Ryan

As soon as we saw the title of Dr Lucy Ryan's debut book 'Revolting Women: Why midlife women are walking out, and what to do about it' (Practical Inspiration Publishing) we knew it was going to be a hit with the media! Lucy was a pleasure to work with and worked hard to deliver articles and interviews for the media which saw her hitting the hallowed hotspots of the Sunday Times, The Financial Times, The Daily Telegraph, The Independent and on the breakfast sofa on Sky News! Resulting in Best-Seller status! Revolting Women caught the imagination of many journalists and with such great momentum pulsing through the launch campaign Lucy extended our time working together for full impact! 

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Revolting Women: Why midlife women are walking out, and what to do about it
by Dr Lucy Ryan

Professional women over 50 are faced with a triple-whammy of discrimination: they are not male, young, or linear in their career paths. As a result, they are leaving corporate life and taking their career into their own hands. And with it, they take their abundant wisdom, energy and ambition.

Drawing on new research by Dr Lucy Ryan that fills a longstanding data gap, this book shows that assumptions about declining midlife motivation and energy just aren’t true for women and reveals how you can retain and develop this invaluable talent pool with a better understanding of their challenges and a few simple changes.

In Revolting Women, Dr Lucy Ryan shows how professional women have transformed our world and how women over 50 are deserving of your attention and ready to step up in your business.

Campaign Highlights


  • Sunday Times
  • Financial Times
  • Sky News
  • Fast Company
  • Stylist
  • Times Radio
  • iNews
  • The Daily Telegraph
  • The Independent
  • Management Today

Testimonials


After all the sweat and tears of writing a book, the dream is that someone out there recognises the value of your writing and your messages. But it so hard to get that attention, particularly on your own. For me, The Book Publicist team is by your side. From the get-go, they had read the book, understood the key points, recognised the potential audiences and built a campaign. And then they took swift action! Within a week of working with me, there was interest from national newspapers, podcasts, radio and television. Highlights included the full page review in The Sunday Times, Times Radio and Sky News. For everything I wrote, they gave me immediate feedback and throughout our two months of working together, the team was encouraging, kind and full of positivity. I heartily recommend them to anyone who wants help to get their book ‘out there’.

Dr Lucy Ryan - Author of Revolting Women: Why midlife women are walking out, and what to do about it

t. 01497 288018

e. info@thebookpublicist.co.uk

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