The Book Publicist team were delighted to be appointed to work on the book launch of Softening The Edge by empathy expert, Mimi Nicklin – and the launch was so successful the campaign was extended to further profile Mimi as a creative entrepreneur, speaker and podcaster.
As well as publicity for new business and leadership books, we are also able to use our extensive network of media contacts to secure high-profile thought-leadership opportunities for clients. This means that we can go beyond the book and showcase our client’s expertise in international media, sharing Mimi’s insights in the UK, Middle East, Asia and North America.
Our Approach
We worked closely with Mimi to develop a bespoke PR strategy that would cover international media, showcase her book and profile her as a thought-leader on key topics. We identified key media opportunities that would allow her ideas to resonate with her target market, and crafted compelling pitches to secure coverage across the media around the world.
Media Highlights
Our efforts resulted in a wide range of media coverage during this book PR campaign, including lots of coverage in the business and HR media including high profile slots such as Fortune, Forbes, Management Today, BBC Business Live, People Management and the Harvard Business Review podcast.
Mimi also became a firm media favourite talking to the lifestyle and consumer media titles including Stylist, Women’s Health, Grazia, iNews and Yours plus many more.
Results
As well as Softening The Edge becoming a best-seller, our PR campaign resulted in excellent media coverage across the business media to further solidifying Mimi’s reputation as a speaker and international authority in empathy and leadership. By crafting targeted pitches, building relationships with international media contacts, and working with Mimi to create engaging content our PR campaign helped to drive sales and further cement her position as a thought-leader.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximise exposure for their book. If you're looking for a trusted partner to help, get your non-fiction book noticed, we would be delighted to work with you. Contact us today to learn more about our services and how we can help you achieve your goals.
