The Complete Air Fryer Cookbook
The Book Publicist team were delighted to work with Sam Milner, the "Air Fryer Queen", to promote her debut book, The Complete Air Fryer Cookbook: 140 Super-Easy, Everyday Recipes and Techniques, co-written with chef husband Dom. As experts in cookery book PR, we leveraged our extensive network to secure high-profile national media coverage which helped keep the book on The Sunday Times Bestseller list and boost its sales to over 100K.
Our Approach
We worked closely with Sam to develop a bespoke PR strategy that showcased the unique selling points of her book and expertise and highlighted its relevance to a different mainstream audiences. We identified key media opportunities that would resonate with her target market and crafted compelling pitches to secure coverage.
Media Highlights
Our efforts resulted in a wide range of media coverage during this book PR campaign, including:
* Heart Breakfast: Live National radio interview with Sam on ‘Everything you didn’t know you could cook in your air fryer’ reaching 1.9million listeners.
* Numerous BBC Radio Regional Stations: Interview on why the Air Fryer is so popular and tips and tricks.
* Saga Magazine: Exclusive feature online for Shrove Tuesday 'Can you cook pancakes in the air fryer and other tips?'. The editor reported this post was very popular with its 1.5m website visitors.
* Woman & Home: Exclusive article in this leading women’s glossy on 'The biggest mistake people make when buying an air fryer' - in print and online (2.5million combined).
* T3.com: Expert article written of the huge online platform by Sam on the tech behind air frying and its potential for revolutionising home cooking (3.5million visitors a month).
* Ideal Home: Practical article written in this leading homes magazine, positioning Sam as an expert, discussing all the accessories you need to accompany your new air fryer.
* HuffPost: Everything you didn't know you could cook in the air fryer - from boiled eggs to scones.
* Irish Times: Air fryer mania - Sam commented on ‘air fryer mania’ - just why are they so popular?
* Vegan Food & Living: 5 vegan recipes you can cook in the air fryer.
* Air Fryer Magazine: 3 delicious recipes to cook in the air fryer.
* Primary Times: Book giveaway for readers of this popular parenting magazine that reaches over 2.7million people an issue.
Results
Our PR campaign resulted in extensive media coverage in national media across multiple platforms, further solidifying Sam's reputation as an authority in the air fryer space. Our expertise in crafting targeted pitches, building relationships with media contacts, and creating engaging content helped to improve visibility of the book, drive sales and cement her position as a thought leader in the cookery world.
Why Choose The Book Publicist?
At The Book Publicist, we pride ourselves on our ability to deliver exceptional results that help to build the profile of our authors. Our team is dedicated to staying up to date with the latest industry trends and newsworthy topics, ensuring that we understand our authors and their market and maximize exposure for their book. If you're looking for a trusted partner to help get your non-fiction book noticed, we would be delighted to work with you. Get in touch to learn more about our services and how we can help you promote you and your book.