Case Studies > Specialist

The Fairy Tellers: A Journey into the Secret History of Fairy Tales

Nicholas Jubber

We were appointed by award-winning travel writer Nicholas Jubber to promote his new book, The Fairy Tellers, published by John Murray. We were delighted to secure over 35 pieces of publicity for the book, with highlights including rave reviews in the Financial Times and The Spectator, a guest feature in the Daily Mail and interviews on Times Radio, BBC Radio 6, Magic Radio Book Club, Monocle's podcast and BBC Radio Scotland. The publicity had an online reach of 377 million. 

Talk to us about this and other case studies today...

The Fairy Tellers: A Journey into the Secret History of Fairy Tales
by Nicholas Jubber

Fairy-Tales are not just fairy-tales: they are records of historical phenomena, telling us something about how Western civilisation was formed. In The Fairy Tellers, award-winning travel-writer Nick Jubber explores their secret history of fairy-tales: the people who told them, the landscapes that forged them, and the cultures that formed them.

While there are certain names inextricably entwined with the concept of a fairy-tale, such as the Brothers Grimm and Hans Christian Andersen, the most significant tellers are long buried under the more celebrated figures who have taken the credit for their stories – people like the Syrian storyteller Youhenna Diab and the Wild Sisters of Cassel. Without them we would never have heard of Aladdin, his Magic Lamp or the adventures of Hansel and Gretel.

Tracking these stories to their sources carries us through the steaming cities of Southern Italy and across the Mediterranean to the dust-clogged alleys of the Maghreb, under the fretting leaves of the Black Forest, deep into the tundra of Siberia and across the snowy hills of Lapland.

From North Africa and Siberia, this book illuminates the complicated relationship between Western civilisation and the 'Eastern' cultures it borrowed from, and the strange lives of our long lost fairy-tellers.

Campaign Highlights


  • Financial Times
  • Daily Mail
  • The Spectator
  • Times Radio
  • BBC Radio 6
  • The Monocle
  • Mail Online
  • Magic Radio Book Club
  • BBC Radio Scotland
  • Five Books
  • The Travel Magazine
  • BBC Radio Leeds
  • BBC Radio Gloucestershire
  • BBC Radio Somserset
  • BBC Radio Solent
  • New Books Network
  • House of Legends Podcast
  • Lore and Legends Podcast

Testimonials

t. 01497 288018

e. info@thebookpublicist.co.uk

The Book Publicist
Cella Pegler Orchard
Dorstone
Herefordshire
HR3 6AW