The Flexible Method: Prepare To Prosper In The Next Global Crisis
by James Burstall

From global pandemics to extreme storms – disasters are inevitable, but businesses don’t have to face them unprepared. The Flexible Method – Prepare to Prosper In The Next Global Crisis offers a practical guide to preparing for a crisis, with unique insights from leaders across the board – including media, health, hospitality, travel and non-profit. The tried and tested methods not only offer pathways to survival – but reveal opportunities for growth.

Author James Burstall runs one of the most successful TV production companies in the UK, producing shows like Dispatches and The Masked Singer. During his time at Argonon he has dealt with a variety of existential crises: from terror attacks to recessions, natural disasters and of course, pandemics. Through them all, he has managed to guide his team out the other side and set strategies for the next time something like this happens: because it will happen again.

The Flexible Method covers sixteen tried and tested methods to futureproof businesses, including:

• Preparing for Disasters
  Disasters can be predictable, so game plan across your organization in calm times. Heed signs of the coming storm. Keep your business continuity and disaster recovery plans up to date.

• Collaborate and Connect

The temptation is to baton down the hatches and wait for the storm to pass – but both experience and research from the pandemic and the 2008 financial crisis show that collaborating with others can be a path to growth during disaster.

• Put Your People First

Your people are everything. When disaster strikes get them to safety – you need them healthy and onside. Leave no one behind.

• Adapt

Be open to new ways of working and be willing to change your business practices. Act like a start-up to allow your business evolve alongside the situation.