Case Studies > Personal Development

The Modern Couples Guide to Speeches: How to Write and Deliver an Unforgettable Speech or Toast

Heidi Ellert-McDermott

We were appointed by Heidi for a six-week campaign to promote her book The Modern Couple’s Guide to Wedding Speeches, as well as profiling her as a speech writing expert. We had a brilliant response in the media, using Heidi’s own story of speaking at her wedding to secure interviews alongside sharing her brilliant speech advice. Campaign highlights were the interview in The Mirror, which was also picked up by local press, an interview on Woman’s Hour tied to Oscar speeches, and lots of brilliant advice pieces in wedding magazines and popular publications such as Grazia.

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The Modern Couples Guide to Speeches
by Heidi Ellert-McDermott

Say no to googled gags, cheesy cliches and archaic etiquette. There's no longer an excuse for wedding speeches to be a monotonous string of predictable platitudes and wedding gags. The Modern Couple's Guide to Wedding Speeches is for grooms and brides who want their wedding speeches to be memorable for the right reasons and to kick off their marriage with a bang.

This book is intended to benefit you whether you are straight or gay, whatever your religious beliefs are, or where you live. Heidi encourages us to reconsider old traditions, tear up the outdated rulebook to create a modern wedding guide. Because speeches are such an important part of the day, she encourages couples to think about who they want to give speeches and what they want from the speeches.

Heidi wants to mix up the traditional ‘Best Man, Groom, Father of the Bride’ line-up. To encourage more women to take up the microphone (or at least think about it for five minutes!) she provides new guidelines with three types of speeches that every wedding should have - encouraging couples to think about who will give a great speech, and ask speech givers if they actually want to give one!

Campaign Highlights


  • Woman’s Hour
  • Mirror
  • Grazia
  • Metro
  • Heart Radio
  • Irish Independent

Testimonials

t. 01497 288018

e. info@thebookpublicist.co.uk

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