The team here at The Book Publicist love working on PR for health books, so we were excited to start working with Kate Codrington on the launch of her gorgeously illustrated book, The Perimenopause Journal.
Our Approach
We collaborated with Kate to develop a book launch PR plan that not only showcased the book itself, but also shared her invaluable advice to millions of potential readers. We created bespoke pitches and used our established media contacts to reach out to a broad range of media, including national newspapers, women's lifestyle publications and health and wellness magazines.
Media Highlights
Our book publicity campaign resulted in a wide range of media coverage, hitting some of the most prestigious, but carefully targeted, media outlets in the UK.
Kate provided expert comment for a feature in The Times online (9 million unique visits a month), talking about the debate around the use of HRT for menopause.
National newspaper platform iNews (6.5million UVPM) ran a large feature sharing insights and advice for readers around the symptoms of perimenopause.
Women’s favourite Stylist Magazine (2.3m UVPM) shared a helpful advice feature for perimenopausal women, pointing readers to the book.
Women’s Health Magazine (14.4m UVPM) also featured Kate and her book in a helpful online feature that was shared widely by readers across social media.
Why Choose The Book Publicist?
At The Book Publicist, we understand that publicity for health and wellbeing books requires the sensitivity to understand the health issues covered, whether that is for the author themselves or the readers of the media outlets.
We pride ourselves in our ability to collaborate with authors and publishers to help deliver publicity that will not only promote a book but also help to build the profile of our authors. We always try to stay up to date with the latest health industry trends and newsworthy topics, so we can understand our authors and their market, and maximise exposure for their book.
If you're looking to work with a PR agency that specialises in health books, we would be delighted to hear from you. Contact us today to learn more about our services and how we can help you achieve your goals.