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The Rubbish Book: A Complete Guide to Recycling

James Piper

Unbound hired us for the PR launch campaign of The Rubbish Book by expert James Piper. The book was packed with heaps advice and busted so many myths. The media loved it especially The Daily Telegraph who gave it a whole page feature!

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The Rubbish Book: A Complete Guide to Recycling
by James Piper

Recycling has never been more important – but it has also never been more complicated.

In The Rubbish Book author James Piper provides practical guidance and explains the common mistakes we are all making!

If you’ve been religiously removing the caps and lids from your bottles and jars and recycling them separately you are doing it wrong! The trick is to put them back on the empty bottle or jar as unbelievably anything smaller than a tennis ball cannot be sorted and recycled effectively.

Do you crush your cans and plastic bottles? Please don’t! Many recycling plants use shape sorters to separate out products and won’t recognise the interesting shapes you’ve just made.

  • Are sandwich boxes actually recyclable?
  • Why can’t black plastic be recycled?

The Rubbish Book has the answer to these and all your recycling questions. With sections covering:

  • a handy A–Z of household items and whether they can be recycled
  • an in-depth look at the collection and sorting processes
  • a break-down of what the recycling symbols on our packaging actually mean, and
  • an insight into the future of recycling and the new materials that will change the way we look at rubbish for ever.

Campaign Highlights


  • The Grocer
  • The Telegraph
  • The Observer
  • Good Housekeeping
  • Women’s Weekly
  • BBC Radio 4 You & Yours
  • Homes & Gardens
  • BBC regional radio stations

t. 01497 288018

e. info@thebookpublicist.co.uk

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