We were thrilled to be hired by publisher Pan Macmillan to work on the UK launch campaign for Stanford professor and top podcaster Matt Abrahams' book Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot.
During the 5 month campaign we delivered impactful and high profile media coverage with top spots in the National press, broadcast and podcasts, showcasing his practical and insightful new book.
Matt was the dream author to work with and worked hard on writing brilliant articles for the media as well as being available for interviews and comment. In fact after the publisher campaign finished Matt hired us to extend the campaign for another month which we were very pleased about!
Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot
by Matt Abrahams
Communication is crucial to success in life and business. However, it is not just big speeches that matter: it is also those critical, spur-of-the-moment situations for which we cannot prepare.
A prospective client asking unexpected questions during a sales pitch, a teacher singling you out for an answer during a class, a high-pressure meeting with senior executives at work, or even a heartwarming toast to deliver on the spot. All are fraught scenarios that might cause you to freeze up. The pandemic has only boosted this fear, by stripping the spontaneity from communication during lockdown, and then changing the communication landscape.
In this invaluable guide, Matt Abrahams – Stanford University lecturer and creator of the hit podcast, Think Fast, Talk Smart – provides a six-point methodology that will enable you to cut through the anxiety arising from these stressful, impromptu circumstances to create and deliver crisp, compelling and calm communication.
