We were appointed by Sara to manage the PR launch for her new book. We worked to generate book reviews, share her own struggles with IBS and the amazing recipes and photographs of great food that others can cook at home.
Across a Christmas and New Year period, we delivered a campaign which generated exposure to help people cooking over the festive period and those preparing for a healthier lifestyle in the New Year.
Tummy Revolution: Gut Health Made Simple
by Sara Chadwick
Sara Chadwick had begun to accept that the painful, embarrassing symptoms of digestive troubles were something she was just going to have to live with - until she came across the low-FODMAP diet.
In collaboration with a dietician and a yoga instructor, Sara is publishing new book Tummy Revolution 21 – a 21-day guide to taming your tummy. The book is filled with useful advice, recipes and tips on starting your journey to a healthy, happy, tummy, with beautiful photographs to illustrate.
All plans and advice in the Tummy Revolution 21 plan follow the low-FODMAP diet, which is approved by the NHS. The book includes weekly shopping lists, nutritionally balanced meal plans, and FODMAP friendly recipes all approved by a FODMAP dietician.