Summertime is more than just sunshine and holidays; it's also a prime opportunity to boost media coverage for your book!
It’s a myth that the summer is a quiet time for the media, and at The Book Publicist we are still busy as ever running campaigns for authors and experts.
We love to work on brilliant non-fiction book campaigns, and so far this summer we have secured some great coverage, including a stunning feature in the New Scientist for the Eden Project’s 102 Things to Do With A Hole In The Ground and in The Ecologist.
There have also been lots of articles and interviews in the parenting and lifestyle press such as Netmums, Green Parent and BBC Radio Wales for children’s mental health expert Rachel Coler Mulholland, author of The Birds, the Bees, and the Elephant in the Room for US publisher Union Square & Co.
The Focus Fix has been a joy to work on with long-time client Chris Griffith and Caragh Medlicott. We were delighted to secure them coverage for their book in lots of publications, including the print edition of Prima, The Daily Mirror, Sunday Express and in the women’s weekly magazine, Chat!
We’ve loved working with Kevin Donaghy on the PR for his book Stories of Cancer and Hope and were thrilled to confirm a place on the Sky News Breakfast sofa for him with Kay Burley, and set up interviews in Metro, and on BBC Radio 5 Live, BBC Radio Newcastle and BBC Radio Merseyside to name a few.
There are always lots of opportunities secured by our brilliant team in the lifestyle consumer press such as Marie Claire, Women’s Health, Top Sante and life coach Lorena Bernal had a busy month sharing her advice and wisdom far and wide including in the Belfast Telegraph, Netmums, Green Parent and Pop Sugar.
As always we have been securing coverage in the business press and were delighted to confirm articles in the Financial Times, BBC News, Fast Company and Daily Mail for Andy Brown, author of The Emotional Overdraft (Practical Inspiration Publishing).
As you can see we have been busy! It’s a common myth that it’s quiet for media coverage in the summer but it can be the complete opposite as journalists are always looking for a great story and a brilliant expert, and that’s something we are never without.
3 easy ways to promote your book this summer
If you want to get ahead this summer and get more PR for your book here are 3 easy ways you can get both you and your book in the media.
1. #journorequests – this popular hashtag on X (Twitter) is a great way to connect with journalists looking for experts on a wide range of topics. Just type it in to the search bar on X and see if you might be just the person a journalist is looking for. If you can help reply to them and they will get back to you if you are the right fit.
2. Topical hooks – again like with the #journorequests the media are always looking for experts to comment on news stories or awareness days. Keep an eye out on X or LinkedIn for journalists looking for the right expert to comment and you could find yourself being quoted in the national media with a mention for your book or business.
3. Your expertise - if you have a topic you are passionate about or credentials that make you an expert, then think a couple of months ahead and get in touch with the publication you like or a journalist and offer to write them a practical advice article they can publish.
If you have an upcoming non-fiction book about to be published or even have published already, it’s never too late to get both you and your book in the media. Tell us more at info@thebookpublicist.co.uk and we’d be delighted to share how we can help.
