The Trillion Dollar Shift sets out to inspire all businesses to venture beyond their comfort zone and explore new ways of creating profitable business, while positively impacting the planet and the people who call it home.

The UN’s 17 development goals – from eradicating poverty to education for all, gender equality to decent economic growth, climate action to peace and wellbeing – identify what we should all be striving for. The book offers a fascinating insight into the progress made so far, the new meaning of growth and the shared value model – how “business for good” is good business.

Combining profound research with concrete case studies, the book demonstrates how sustainable companies can build stronger competitive market position, be more attractive to employees and customers, build better brands and have better commercial results.

The book challenges business leaders to be bold and lead by example – exploring how they can pave the way to shifting focus from within company walls to a whole world perspective.