Dr. Anastasia Dedyukhina

Digital wellbeing expert, keynote speaker, author, and founder of Consciously Digital

Introducing Dr Anastasia Dedyukhina, author, TEDx speaker and Founder of Consciously Digital.

Dr. Anastasia Dedyukhina is a pioneering thought leader on digital wellbeing as a cornerstone of the future of work. With global clients including Microsoft, HSBC, Lush, and Soho House, she possesses a unique talent for connecting the dots between wellbeing and productivity and demonstrating how your employees' current technology usage impacts your business now and in the future.

As a former business journalist turned digital marketer, Anastasia has worked with some of the most significant tech brands in the world. In 2015 she decided to leave her dream job in London and gave up her smartphone when she realised how dependent she had become on her gadget and how detrimental it was for her creativity. Her 1.5-year hiatus from technology inspired Anastasia to write her best-selling book, Homo Distractus: Fight for Your Choices and Identity in the Digital Age, and launch Consciously Digital, a collective of digital wellbeing coaches and the first global certification programme in digital wellbeing coaching that helps people and organisations develop a more mindful approach to technology usage.

Anastasia has become a world-leading speaker and thought leader on digital wellbeing, with her expertise and experience featured by the BBC, Inc, Forbes, Metro, and more. She currently directs the first certification programme in digital wellbeing, recognised by two major coaching associations, ICF and NBHWC. Additionally, she acted as a mentor on the ethical use of technology for several startup accelerators and has advised numerous educational and industry associations on the future of work in the digital environment.

Anastasia has also presented at TEDx twice and has delivered over 1000 keynotes and workshops to executive audiences worldwide, including talks at the Mobile World Congress, CIPD Festival of Work, the National Wellness Conference in the USA, HR in IT Global Summit, Digital Mental Health Congress, and Wonder Women in Tech.

About The Business

Consciously Digital

As a global leader in coaching and training, Consciously Digital provides companies with practical, neuroscience-based tools to enhance the wellbeing and mental health of their employees in the online world.

The company has an international network of over 130 certified coaches with extensive experience in supporting clients to drive employee wellbeing and create a healthy digital culture, including Microsoft, Google, Booking.com, HSBC, La Prairie Group, Criteo, Earthjustice, and others.

Consciously Digital also helps companies prepare digital wellbeing champions through a rigorous 9-month training programme certified by the ICF and NBHWC, the only global programme of its kind.

For further information or to discuss an interview or feature with Anastasia, please contact:

Jessica Haycox
jessica.haycox@thebookpublicist.co.uk
+44 (0)1497 288 018

At A Glance


  • An international keynote speaker and twice TEDx speaker, start-up mentor, entrepreneur, and author of best-selling book, Homo Distractus.
  • Founder of the international network of digital wellbeing coaches, Consciously Digital – who work with clients including Google, Booking.com and La Prairie Group to enhance the mental health of their employees.
  • Pioneered the first research into holistically measuring digital wellbeing at work.
  • Expert on ethical tech design, digital habits and internet addiction, the Right to Disconnect, AI and privacy, mental health, and employee and organisational wellbeing in the future of work.

Ready To Speak To The Media


  • Anastasia is a world-class speaker and writer who can share insights on topics around leadership, employee wellbeing and the future of work, including:
  • Signs and symptoms of a digitally unwell company culture.
  • The Right to Disconnect – what is it, and can it work?
  • The dos and don’ts of creating a digital wellbeing policy.
  • 60% of interruptions at work happen because of technology. What can managers do to change this?
  • Digital vs non-digital solutions to workplace wellbeing: why a meditation app won’t stop your employees experiencing burnout.
  • How stress is making it easier for technology to replace us – and how we can stay competitive in the future of work and AI.
  • Is your team full of mouse twitchers? 6 steps to combat virtual presenteeism.
  • Memory and learning in the digital age: how tech is affecting skills development and e-learning.
  • Snooze culture: 3 reasons we should be prioritising rest at work.
  • The secret to creative and innovative thinking in the digital age: tips for developing future-proof, focused teams.
  • Are we innovating ourselves out of existence? Exploring the digital world and our place in it.
  • Putting the human in human resources: workforce priorities for resilient, mentally well teams.

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