Zoe Sinclair

On a mission to improve the personal and professional wellbeing of the global workforce

Introducing Zoe Sinclair – workplace wellbeing expert and passionate advocate for destigmatising mental health at work

Zoe Sinclair was a successful BBC television producer at the height of her career, but when she returned to work after the birth of her first child, she experienced a severe lack of support. Juggling family life and her career was taking its toll, so when her department were offering voluntary redundancy, she decided enough was enough.

Spurred on by the stories and calls for help from other parents, Zoe left the BBC to establish one of the first organisations to advocate for better support for working mums and dad, turning herself to self-employment in search of flexibility – and she wasn’t alone. The number of women forced out of traditional employment was booming – between 2001 and 2016, female part-time self-employment almost doubled in the UK.

Employees Matter

As the years went on, organisations soon asked Zoe for more initiatives outside of the parenting sphere and that’s when Employees Matter was born. Its aim is to support staff with innovative seminars, webinars, workshops and education, as well as groundbreaking new research, to help promote and inspire a healthy and happy alliance between living and working. Uniquely, Employees Matter does not shy away from any topic, whether that’s addiction, grief, gender or fertility, believing that employees’ personal issues usually considered matters to be dealt with outside of work inevitably impact working lives – providing much-needed support to organisations on how to approach these.

This Can Happen

In 2017, driven by Zoe’s passion to help both employers and employees find solutions to create stigma-free, considerate work environments in which people can be open about their mental health, she co-founded This Can Happen. Its aim is to empower workplace mental wellbeing globally, through conferences, awards, research, webinars, seminars and bespoke programmes.

Originally a one-day mental health conference, This Can Happen now holds global events across three continents and has just completed its first mental health event for HR professionals in Singapore. It’s next UK-based conference will take place on 12 June 2025.

Ready to speak to the media:

Zoe Sinclair is an experienced, passionate speaker who is available to provide expert comment, interviews and by-lined articles on a range of topics, including:

- Understanding mental health in the workplace – for Mental Health Awareness Week etc.
- 10 ways to make your business work better for working parents – and why it matters
- Generational workplace mental wellbeing – what Gen Z are looking for in their employers.
- Grief in the workplace: The impact of bereavement on employees’ mental health – and how to support them.
- Mental health support for remote workers: what can employers do?
- How to make Bring Your Child to Work Day work in your company – and the benefits of doing so.
- Gallup says 41% of us are stressed at work – why is work causing us such a headache?
- DEI and mental health: How inclusion can drive positive workplace mental health
- Domestic abuse – 10 things workplaces can do to remove stigma and support victims.
- Creating communities at work: how to encourage everyone to become a mental health ally in your workplace.
- Mental health and neurodivergence in the workplace – how organisations can provide support, raise awareness and foster openness.

For further information, an interview, comment or an article from Zoe, please contact:

Amy Purnell
amy.purnell@thebookpublicist.co.uk
+44 1497 288 018
Senior Campaigns Manager
The Book Publicist

At A Glance


  • The founder of Employees Matter – a leading provider of support and workshops to empower positive mental health and wellbeing in the workplace, working with the likes of FTSE 100 companies through to law firms and investment banks.
  • Founder of the first UK-based workplace mental health conference, This Can Happen – HRH Prince William was the first keynote speaker, and this is now a series of global events held in over three continents.
  • The originator of the Bring Your Child to Work Day initiative in the UK – designed to foster authenticity, community, improve workplace relationships and provide 8-16-year-olds with an interactive & engaging insight into the world of work.
  • A workplace mental wellbeing specialist, promoting and inspiring a healthy and happy alliance between living and working – Zoe is a passionate advocate for tackling stigma, encouraging openness and supporting employees’ personal issues often considered matters to be dealt with outside of work, despite the obvious impact on their working lives. Incl.: grief, working parents, fertility issues, caring for elderly relatives, domestic abuse, addiction and so on.
  • Established one of the first organisations to advocate for better support for working parents – after experiencing a lack of support upon returning to work as a mother.
  • Commissioned the first ever research study into the impact of grief in the workplace – finding that 76% of employees feel that a bereavement affected their performance at work.

Ready To Speak To The Media


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