Sandra Roycroft-Davis

Leading behavioural change specialist, speaker, entrepreneur, and author

Introducing Sandra Roycroft-Davis – Changing the conversation around weight loss

Sandra Roycroft-Davis is a therapist and coach and the award-winning creator of the Slimpod programme, which combines neuroscience, behavioural science, positive psychology, science of habit, psychology of eating and unconscious persuasion. She spent years in Harley Street, helping people to lose weight when nothing else had worked for them, before launching her online weight management programme worldwide.

Her approach isn’t about willpower, restrictions, or rigid meal plans. Instead, she empowers people to create sustainable, life-changing habits that transform not just their weight, but their confidence, self-belief, and overall wellbeing.

A sought-after speaker at international health conferences in London, Dubai, Milan, and Prague, Sandra has also been a trusted voice in the media, featuring on ITV Tonight and Channel 4’s How to Lose Weight Well.

Author of The Weight’s Over – Take Back Control: Break Free from dieting, transform your mindset and change your life

Sandra’s highly anticipated book, The Weight’s Over – Take Back Control, is a blueprint for freedom from dieting. It unveils the science behind why traditional weight loss methods fail and provides the proven strategies Sandra has used to help thousands of people reclaim control of their eating, their confidence, and their health.

The Weight’s Over helps people break free from the emotional and psychological chains of dieting and finally achieve the healthy, happy life they deserve.

The Weight's Over - Take Back Control: Break free from dieting, transform your mindset and change your life by Sandra Roycroft-Davis is out on 13 March, published by Yellow Kite, priced £16.99

Author of The Weight’s Over: Take Back Control

The average dieter spends £30,000 on weight loss attempts in their lifetime - yet 99 per cent of diets fail, according to a survey of 4,000 former dieters. The new research forms the basis of revolutionary new book, The Weight’s Over and demonstrates the need for change when it comes to diet culture.

Award winning behavioural change specialist, therapist and coach Sandra Roycroft-Davis, offers science-backed solution for anyone looking to regain their power and find hope after a lifetime of failed dieting. Sandra’s medically endorsed Slimpod programme has helped almost 350,000 people worldwide lose weight naturally and sustainably. With her decades of experience in behavioural psychology and weight management, Sandra provides readers with a simple yet practical method to shift their mindset and reclaim their health without endless diets, eating plans or calorie counting.

The book tackles key issues including overcoming food guilt, managing addiction, shifting mindset, and understanding the impact of hormones and the menopause on weight, featuring 23 powerful case studies sharing their real-life successes.

Packed with practical advice, motivational insights, and easy-to-follow strategies, The Weight's Over empowers readers to break free from diet culture and take back control of their health and happiness.

About The Business

Founder of the Clinically proven, medically endorsed Slimpod programme

Millions of people around the world battle with their weight, trapped in an endless cycle of dieting and self-blame. Sandra created Slimpod to change that.

Slimpod isn’t another diet, it’s a mindset and behaviour change programme, based on scientifically proven techniques that help people retrain their brains to eat less, regain control over food, and develop a healthier relationship with eating and their bodies.

Medically endorsed and clinically proven in independent clinical trials, Slimpod has been used by over 350,000 people worldwide. The programme is rated Excellent on TrustPilot with over 3,000 5* reviews.

It was the first programme in the world to commission independent trials into the effectiveness of voice recordings using the WordWeaving® technique, a unique method of unconscious persuasion that helps people rewire their eating habits effortlessly. Slimpod is now going through NHS clinical trials.

The success of Slimpod earned Sandra the title of Best Businesswoman in Health 2024, a testament to the life-changing impact of her work.

For further information, an interview, comment or an article from Sandra, please contact:

Natalie Connors: natalie.connors@thebookpublicist.co.uk
+44 1497 288 018

At A Glance


  • Award-winning weight loss and behavioural change expert
  • International health speaker and media commentator featured on ITV Tonight and Channel 4’s How to Lose Weight Well
  • Founder of Slimpod – the clinically proven, medically endorsed programme that has been used by over 350,000 people to help them break free from dieting and achieve lasting weight loss.
  • Author of The Weight’s Over - Take Back Control (Yellow Kite), described by NHS Obesity Professor Adrian Heald as a “a game changer… introducing tools that actually work and are accessible to everyone”

Ready To Speak To The Media


  • Sandra is a highly experienced and media-friendly speaker, and is available to offer expert comment on a range of topics, including
  • Why we eat when we’re not hungry and how to break the habit
  • What triggers cravings and how to take back control
  • The impact of hormones on fat loss and why willpower alone isn’t enough
  • The difference between physical hunger and emotional hunger
  • How to rewire your brain for sustainable weight loss—without dieting

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